International
marketing platform
& data integration
Background
Danone is a global leader with a unique health-focused portfolio in food and beverages. The Nutricia brand delivers an important part of Danone’s unique, health-focused portfolio.
Challenge
Nutricia wanted to develop brand awareness among mothers and become a thought leader in the industry for children supplements. They also felt a growing demand of customers for online experience and education.
Solution details
Nutriklub is multi-channel advisory ecosystem providing personalized user experience. It’s target audience are mother and expecting mother, which are looking for reliable and professional source of parenting and baby nutrition advice.
- Personalized customer journey according to baby’s stage of development
-
Helpful & engagement apps like:
- Baby's diary - notebook
- Baby development charts
- Allergy risk calculator
We have been working with Danone Nutricia on the Nutriklub project since its launch in 2010. Thanks to long-term communication, we are not only a technology provider, but a trusted partner in the development of new functions, UX, and design.
[10 years]
Specialists creating
content
[400 000+]
Satisfied mothers
and fathers
[350+]
Articles from
specialists
[25 000+]
Answered
questions
Modular ecosystem,
that is continuosly growing
Nutricia has been our client since 2011. In 2018 we started to work on a redesign of the Nurtiklub portal. We prepared a new design for the whole portal and developed a new front-end and back-end.
Besides the portal, we also programmed a new CRM system. Nutriklub is not only a portal, but also a whole ecosystem consisting of the portal, CRM, newsletters, push notification system, Exponea + other analytics tools, and a mobile application.
Data warehouse for Nutricia
Nutricia also had a challenge with cluttered data in silos without interoperability potential. The solution was to consolidate multiple data sources into a GDPR compliant Data Warehouse, which would enable Nutricia to innovate and build integrations with other systems in the future.
- Nutriklub (web portal)
- Klub Maminiek (web portal)
- Nutriklub+ (mobile app)
- Live Agent (service desk system)
- Exponea (marketing automation)
- Open for integration (REST, API, OAuth2)
